The collaboration of the year is taking shape as Neiman Marcus and Target reveal Karlie Kloss (seen on the cover of this month’s W Magazine) as the face of their new ad campaign. An odd choice as the department store typically doesn’t choose well-known models for their ads; however, this isn’t your typical campaign. In the spirit of high-fashion-meets-department-store-deals, we’ll go with it.
For your holiday shopping pleasure, Target teamed up with Neiman Marcus and 24 Council of Fashion Designers of America designers to create a limited-edition holiday collection.
As the project takes shape, Spring of London, was enlisted to create the ads that will begin circulating prior to the Dec. 1 launch of the collection.
With names like Diane von Furstenberg, Jason Wu, Marc Jacobs, Band of Outsiders, Prabal Gurung, Proenza Schouler, Rag & Bone and Thom Browne on the designer roster, much buzz may not be necessary. However, it wouldn’t be holiday collaboration madness if every bell and whistle wasn’t enlisted to spread the word.
This holiday season, expect your local Target and Neiman Marcus to be more chaotic than usual as the two fashion destinations (in their own right) have teamed up to form a revolutionary collaboration like no other. If Missoni for Target brought the site down, imagine what this endeavor is capable of!
Just in time for the holidays, the collection is rumored to include more than 50 limited-edition gifts in men’s, women’s, children’s apparel and accessories. Other categories are as diverse as sporting goods, home decor, pet accessories and accessories for electronics.
The retailers have connected a roster of 24 distinct CFDA designers to come up with items that will be available to the public on the first of December. The line will be available in Target and Neiman Marcus stores, as well as on their respective websites. To celebrate this extraordinary partnership, both stores are contributing to a one million dollar donation to the Council of Fashion Designers of America.
Each designer will create up to three items to contribute to the 50 piece-limited addition collection. Since the potential market for these items ranges from discount shoppers to luxury buyers, the prices will run from around $8-$500, with the average item being around $60.
The daring duo have even come up with a brand new logo combining Target’s familiar red bull’s eye and Neiman’s black tear drop.
Expect to see designs from the following CFDA designers: Carolina Herrera, Derek Lam, Diane von Furstenberg, Jason Wu, Marc Jacobs, Oscar de la Renta, Tory Burch, Alice + Olivia, Joseph Altuzarra, Band of Outsiders, Brian Atwood, Eddie Borgo, Judith Leiber, Lela Rose, Marchesa, Philip Crangi, Prabal Gurung, Proenza Schouler, Rag & Bone, Robert Rodriguez, Rodarte, Skaist-Taylor, Thom Browne and Tracy Reese. What a list!
Although Target and Neiman Marcus may seem like polar opposites, the brands claim they have been working very well together in the collaboration of this project. Sometimes, one common interest is all a pair needs to thrive – in this case that interest is fashion!
If we could guess, we’d say these items are going to sell out very quickly. We fear it might be a once in a lifetime opportunity, being that plans to carry on this unique collection after this year aren’t in the works.
Mark your calenders for December 1st and don’t forget to bring your holiday shopping list!
Collaboration after collaboration, the public may soon grow weary…but not just yet. Anticipation of the Jason Wu for Target collection is well-hyped and consumers are not-so-patiently waiting for the launch date of Feb. 5.
Last September, Target’s collaboration with Missoni raised the bar after it literally shut-down the department store on the launch date. The website had as much trouble handling the traffic as the brick and mortar stores due to people trying to get their hands on at least one of the 400+ pieces.
The Jason Wu for Target collection will include apparel, handbags and scarves with prices ranging from $19.99-$59.99. The gorgeous pieces have a laid-back, prim & proper feel but stay true to Jason Wu’s youthful and sophisticated aesthetic. Check out the collection below. One more thing, the collection is obviously limited and will only be available until March 6.
Jason Wu Fashion Facts:
-Born in Taipei
-Designed Michelle Obama’s inauguration gown
-Named one of the finalists in the 2008 CFDA/Vogue Fashion Fund
-Won the 2010 CFDA Swarovski Award for Womenswear
-Nominated for the CFDA/Swarovski Award for Accessory Design – April 2011
Images – Courtesy of Target
Affordable luxury: the fashion industry’s oxymoron. Pick up a Karl Lagerfeld jacket at Macy’s, a Missoni skirt at Target or a Lanvin dress at H&M. Until recently, this was unheard of. High-end, designer pieces were only available to the wealthy or those willing to forego paying rent for a month…or two. These days, as in tomorrow, you can pick up a silk Versace dress at H&M for $199.
Versace for H&M
According to WWD, the collection will include apparel as well as home furnishings; a first for H&M. In September, Missoni for Target offered home furnishings that flew off the shelves as fast as the clothing flew off the racks.
We think everyone needs a little bit of luxury to maintain a fashionably-healthy lifestyle. What’s your take on the myriad of collections and who do you think should collaborate next?
While you’re thinking about it, check out the slide show for some inspiration from previous collections.