Get to know Lori Zaslow, the bombshell behind Bravo’s new series, Love Broker, and you’ll find a woman whose foundation is built on family, friendship and an unwavering entrepreneurial spirit. Project Soulmate, the boutique matchmaking company she co-founded, is the inspiration behind the show.
Speaking of soulmates, Lori and her husband Bryan have been happily married for about twelve years. They have two children: Ithan and Dylan, seven and five respectively. To complete the family portrait, enter two lovable canines: Pax Buster (12 ½ year old Cavalier King Charles) and Rylee Madison (1 ½ year old Chocolate Labrador).
As she continues to realize her dream of helping others find true love, Lori is not one to forget how it all began.
Her relentless pursuit of fostering meaningful connections stems from twelve years in the fashion industry as an Executive Recruiter. Since 1998, Lori has spent nearly every moment working with top talent and clients. From New York City to Los Angeles, Lori possesses the innate ability to recognize the needs of her clients. In 2006, inspired by Lori’s passion for professional matchmaking, Bryan launched JBCStyle, a fashion recruiting agency. As an unlimited source of optimism, dedication and industry knowledge, Lori helped pave the way for JBCStyle to become the success it is today.
Lori co-founded Project Soulmate in 2009 with Jenn Zucher, her childhood best friend from camp. Project Soulmate gave Lori the opportunity to bring real people together in the name of love. She spent the past three years working tirelessly to help the men and women of New York City find their perfect match. Lori believes in forming lasting relationships built on the principles of honesty and integrity.
Lori’s vision for Project Soulmate is to provide a premier matchmaking service with a personal touch. With an open mind and an open heart, Lori’s true passion is to help each client find his or her soulmate. She puts her all into her own relationship and has been known to do the same for her friends, family and clients. To be in Lori’s world is to be a part of her expansive network in which she will give her all.
JBCStyle is one branch of the powerhouse of companies that have taken the recruiting industry by storm with the main goal of creating the perfect match between talent and company. With a focus on the fashion and retail industries, JBCStyle has roles in apparel, footwear, accessories, handbags, beauty, home, action sports and more. Launched in 2011, JBCconnect caters to the advertising and marketing industries.
The wait is finally over and tonight all eyes will be on our favorite matchmaker Lori Zaslow for the series premiere of Love Broker on Bravo TV.
The first episode of the series follows Lori’s newest client, 40-year-old David Fischer aka “Fish”, who appears solidly stuck in his early 20s but claims to be open and ready to finding “the one.”
Here’s a sneak peak of Episode 1:
Lori will also appear on Watch What Happens: Live with Andy Cohen, Bravo’s late-night, interactive talk show that features guests from the world of entertainment, politics, and pop culture, tonight at 11PM.
We know we’ll be watching … will you?!
Some say it’s impossible to find your soulmate in a place like New York City – but they haven’t met Lori Zaslow, New York’s most devoted matchmaker.
NYC is cut-throat and so is Zaslow. She tells it like it is as she hits the sleepless streets of Manhattan, searching tirelessly for love for her clients.
Co-founder of the boutique matchmaking service Project Soulmate, this Manhattan cupid knows what it takes to find true love and keep it sizzling. Zaslow caters to upscale, educated singles who are serious about love utilizing a blind date technique that she believes is the first step to relationship success.
Before she discovered her passion for matchmaking, Zaslow spent twelve years as an executive recruiter for the fashion industry in New York City and Los Angeles with husband and business partner Bryan Zaslow, President and CEO of JBCStyle, JBCconnect, JBCPlatform and Janou Pakter LLC.
Here’s a first look at the upcoming series:
Name: Bryan J. Zaslow
Title: President/Chief Executive Officer
Recruiting specialty: Those hard to fill roles. ‘No’ is not a word in recruiting, it’s just an obstacle.
I became a recruiter because … When I was awarded the national contract to support the American Cancer Society I felt I needed to quit my job working as a lawyer in finance and focus on the business full time. To appease my wife – who just got back to NY with me from my last business endeavor in Charlotte, NC – I told her I would open a fashion recruiting agency. Lori was a fashion recruiter and I used to listen to her all the time and think to myself oh, this would be easy and perfect for me. Fast forward six years and here we are.
Favorite designer: Ralph Lauren – for his eye, for his mind and for his entrepreneurship.
Celebrity crush: Giada De Laurentiis
Favorite place in New York City: Central Park
Interview horror story: Oh my god. Where do I start? Is it the time we physically had to remove a woman from our office who I swore was possessed by the devil as her pupils turned red or was it the time a candidate with an Adam’s Apple and a beard who was clearly a man showed up in a dress and held himself out as a female candidate. How about when a candidate was drunk during their interview with our client?!
Best interview tip: “Don’t eat yellow snow.” Okay, fine, a real interview tip … in 2005 candidates could do little wrong, but today you are competing against thousands for the same limited roles. Every unemployed person is applying for the same job you are even though they are not qualified. This establishes obstacle #1 – dilution. It is critical to separate yourself from the crowd and from the very first impression through the last. You need to become memorable and relevant; there’s nowhere better to do that than on your interview. If you can go into your interview prepared to interview your interviewer – seeking their input and response on thought provoking and critical questions related to their current work environment, corporate culture and recent press – you will leave your interview engaged and leave the interviewer thinking of you and your questions versus questioning you.
Favorite accessory: A powerful watch
If I could be an animal I would be … A dolphin
Dream vacation: One year traveling the world
Sweet or salty: Salty
In my spare time I … Cannot get enough quality time with my children nor quality time with my running sneaks
Fashion or Beauty Tip: Be true to yourself
Favorite item in my closet: My Newton Running sneaks
Restaurant I would recommend: Bella Blu
Favorite music artist/band: Nickelback
Favorite quote: “The heroes of the past are untouchable, protected forever by the fortress door of time – unless some mysterious stranger magically turns up with a key.”