The real babes of the 2014 Golden Globes were safely and glamorously tucked away by their A-list mommies. Olivia Wilde shimmered from head-to-toe in a long-sleeved Gucci gown of green sequins. Kerry Washington chose a polished look from Balenciaga with a sweet overlay to perfectly accessorize her baby bump. Drew Barrymore was ever the flower child in a floral Monique Lhuillier that couldn’t have worked on anyone else. Well done, ladies.
For pre-fall 2012 Gucci creative director Frida Giannini designed a stylish, eco-friendly shoe line appropriately named Sustainable Soles as part of the company’s commitment to the efforts of the Copenhagen Fashion Summit. CFS is the world’s largest conference on sustainable fashion and corporate social responsibility.
The Italian fashion house makes going green look good in the form of ballerina flats made of biodegradable plastic for women and a sneaker style for men.
For the ladies, the Marola Green flats will be available in blush, taupe or black and feature the iconic “GG” cutout at the toe.
For the guys, the California Green sneakers come in low or hi-top with biologically certified strings and rhodium-plated metal details.
Wear Gucci and feel good about it for yourself and for the future; but not just yet as the collection won’t be available in stores or online until the end of June.
It’s the battle of the G’s. Gucci, the Italian luxury brand known for its leather goods and Guess, known for its Los Angeles roots and vast denim offering, are going head to head in court over guess what? Infringement. Gucci is claiming the Guess products infringe on their trademarked designs, thereby confusing consumers.
In 2009, Gucci sued Guess stating the brand was selling items that are “studied imitations of the Gucci trademarks.” More specifically, the claims target the green and red stripe design, a square “G,” the designer’s name in script and a diamond pattern consisting of repetitive interlocking “G’s.”
According to the Bloomberg report, $221 million worth of Guess products are in question and as told by Louis Ederer, the lawyer representing Gucci, “it’s about a massive, complicated scheme to knock off Gucci’s best-known and iconic designs.”
Guess’s rebuttal, as noted in Daniel Petrocelli’s (a lawyer for Guess) opening remarks – of the 1,495 Guess products in question, 99 percent of them “could never be confused with Gucci.” Furthermore, Guess counters by stating Gucci’s infringement claims are without merit because the company “sat on its rights” for at least seven years before suing and Gucci also failed to prove how consumers were misled by the designs.
Now for our two cents:
The consumer who is buying a Gucci bag is not the same consumer buying a Guess bag. This goes for belts, wallets, shoes and other items bearing the similar logos. The price difference is a huge deciding factor. We’re talking two very different consumers here. The similarities are uncanny and the inspiration behind the Guess items bearing the Gucci-ish look is questionable. However, this entire statement can be twisted to favor or hurt either party. Obviously this is the reason the case is in court.
The outcomes of Gucci v. Guess along with a similar case, Christian Louboutin v. Yves Saint Laurent and the battle over the red bottom shoe, may set the standard for designers and brands worldwide in regards to the definition of infringement in the fashion industry.
For the Fall 2012 Ready-to-Wear Collection Gucci’s Frida Giannini ventured to the dark side.
Luxurious velvets, supple jet-black leather, intricate jacquards and the darkest versions of plum, green and brown made for a decadent ensemble of looks. Sexy-vampire wear may be another way to describe dark touches like a full-length cape, blood red high collars and sheer, tease-worthy blouses.
Towards the end, embellished, strategically-sheer tulle gowns amped up the dark theme to borderline evil. To complete the looks, lips were deep red, hair was simple and cheeks were shadowed. Welcome to the dark side, we’re happy to join.