When Christian Dior finally confirmed Raf Simons would fill the couture abyss that John Galliano abruptly created, the next step was to scrutinize his first collection for the Paris fashion house. The fall 2012 collection, which was shown earlier this week, garnered mixed reviews.
Simons faces a challenge like no other as all eyes are on the direction in which he chooses to steer the Dior brand. After Hedi Slimane made the decision to change Yves Saint Laurent to Saint Laurent Paris, we’re poised to expect the unexpected. The new guys are in the “house” and they’re switching the game up.
Over 50 streamlined looks were shown in Paris in a house that was lined from floor to ceiling with flowers. Perhaps a tribute to Mr. Dior as he loved flowers.
At first glance, the term ‘simple’ comes to mind; but take a few moments to remember the Christian Dior energy, legacy and the brand in general. The use of clean lines, color and a feminine touch were an ode to the Dior past.
Simons is in a position where treading lightly means looking to the past, present and future – all at once. Until now, he’s had no experience in haute couture. He started designing for women in 2005 at Jil Sander and established himself as a menswear designer with the launch of his eponymous label in 1995.
Browse through the collection, tune out the noise, appreciate the intricate details and decide for yourself how you feel about Simons’ Dior debut.
Cathy Horyn of The New York Times reports the role of artistic director at the Parisian fashion house of Dior will go to Raf Simons. According to the article, the announcement will be made on Wednesday and Simons’ first collection for Dior is set to debut at the fall fashion shows in July.
Since John Galliano was made to part ways with the brand last year for his anti-Semitic remarks, the names of almost every designer has been tossed into the hat to pick up the pieces at Dior.
Marc Jacobs was courted, Alber Elbaz of Lanvin was wooed and Riccardo Tisci of Givenchy was a fleeting suggestion along with others. The irony is in the fact that the list of could-be Dior designers was supposedly considered not only by the company; but by the public who has speculated from the beginning on whom would replace Galliano.
Bernard Arnault, chairman and chief executive of LVMH (Dior falls under the LVMH umbrella), has carefully been considering the options with the future of the brand in mind.
Simons was still employed as designer for Jil Sander when talks of leaving for Dior was initiated. According to reports, he was fired shortly after his last show for Sander and it was announced almost immediately after that Jil Sander herself would return to her eponymous brand.
He will face the obvious challenge of adding a personal touch to upcoming collections while preserving the heritage of an established brand. He will also face unique challenges as he transitions from Jil Sander to Dior and from being known as a menswear designer (he still runs his own menswear line) to a designer of women’s haute couture.
Until fashion week debuts the first Raf Simons collection for Dior, what are your thoughts?
The House of Dior adds a new member under it’s well-designed French roof with the launch of DiorMag, a digital magazine set to be the online voice of the brand and its products.
The first headline event to be highlighted this Friday is the company’s fashion show which will be live-streamed for the first time with Twitter coverage provided by blogger Susie Bubble.
According to WWD, DiorMag will kick off with eight articles and aspires to update online content almost daily. The name of whom the company has enlisted as editor in chief is yet to be revealed.
Editorial content is intended to entertain, inform and enlighten readers with news regarding everything Dior. Current events and happenings from 30 Avenue Montaigne as well as history of the brand, the man behind the brand and the company’s heritage will be shared via the new online platform.
An excerpt from today’s article: “Avenue Montaigne, 29th February, 2012″
This magazine is yours. Christian Dior called his autobiography Christian Dior and I. Here, it’s Christian Dior and You. Dior is yours.
We’ve noticed and appreciated an increase in the the fashion industry’s ongoing love affair with social media and live-streaming. As more designers embrace the digital world, new readers, viewers and fans are being engaged and loving everything the industry has to offer.
Raf Simons is leaving Jil Sander after almost seven years as Creative Director. Clearly, reporting on fashion week entails more than just runway commentary as the latest announcement took place off the runway.
The news comes just two days before the Jil Sander show is scheduled to take place during Milan Fashion Week. History is in the making as this will be the final collection presented by Simons for the label.
Rumor has it he may be filling the coveted spot at Christian Dior. Also making its way through the rumor mill-Simons may replace Stefano Pilati at YSL (this departure has not been confirmed).
So who will replace Simons? He is officially stepping down Monday, Feb 27th at which point he may be announcing his successor.
While we’re at it, we’ll just through one more itsy-bitsy rumor into the mill. Will Jil Sander herself return to the label that bears her name?
We’ll keep you posted. The Jil Sander show is set for Saturday Feb. 25.