ASOS.com launched ASOS Marketplace in November 2010, ten years after the launch of the main site. The idea behind ASOS Marketplace is to give indie labels, multi-brand boutiques and vintage sellers a virtual platform or “marketplace” to buy and sell goods. A little over a year later, the marketplace is thriving and emerging designers are taking advantage of the opportunity to reach a worldwide audience.
Whether established or not, you can create and manage your own store and shop front. This small detail is what differentiates Marketplace from e-commerce giants like Amazon and eBay. Buyers and sellers can also personalize their homepage with real-time updates by following their favorite boutiques.
ASOS Marketplace makes it easy to shop, sell or just be inspired by a diverse group of designers from all over the world. The idea of a community of designers and your favorite boutiques literally at your fingertips brings to mind a feeling of discovering a small boutique or vintage shop in a discreet location. Stay up to date via The Marketplace Blog and be the first to discover featured shops and new designers.
A few of our favorite shops and items:
1. Threadmaker Boutique (UK) – Unique clothing and accessories and affordable prices. We’re loving their newest handcrafted bracelets. Perfect when layered.
2. El Amuleto(Australia) – Mexican-inspired label launched by designer Andrea Ioannou.
I don’t know if it’s the anticipation of Capitol fashion in the Hunger Games, the pastel color runway trends, or just a general rainbow bright zeitgeist a blowin…but everywhere I turn now, tresses are showing up sherbet. The haircolor current first started flowing with celebrities like Lauren Conrad (first peach, now rainbow tips) and Kate Bosworth, who debuted her bluish green tips at a Coldplay concert last summer. Would you try this boldy locks statement?
There are several different ways to pull this off. Firstly, it helps to already be some variant of platinum blonde…a very light canvas makes the color stain and pop best. But most shades of blonde will work. Brunettes and Reds will need to bleach it out a bit (and please, for your own safety, leave this to a professional). If you don’t want to commit to a full on blonde head, you could get by with applying the ombre effect at first and then going in with the crayola dye later. As far as what color to go, the possibilities are endless. The most prevalent color we’ve seen has been pink….even on the catwalk. Fashion’s hottest new model, Charlotte Free really got this swing in motion with hot pink strands showing all up and down the runways of Jeremy Scott, Vivienne Westwood, and Marchesa this season.
If you aren’t quite ready to permanently plunge in to a kaleidoscopic head, there are cheats that will let you try out the look. One way is to spray yourself vibrant. Try Manic Panic’s Temporary Hair Color or Streaks N Tips Temporary Highlight Spray. Or if you want to try Lauren Conrad’s version of this, you can head straight for the chalk bucket. No joke, she actually suggests chalking your hair any color you want. It’s easy to do, less messy than dyes or sprays and washes right out. Find the tutorial here, on Lauren’s fab beauty blog – The Beauty Department. It’s ‘chalk’ full of hot ideas for anything cosmetic.
If you’re going to have Madonna perform at the Super Bowl halftime show, you have to take it back to the eighties. It just wouldn’t be right if the seemingly ageless Queen of Pop (yea, I said it) didn’t perform her classics. Good thing she did because her newest single, whatever it’s called, with Nicki Minaj and MIA is so-so in comparison to “Vogue” and “Like A Prayer.”
New rule: “If you were a famous artist in the eighties and you perform in later centuries, you are required to perform your hits because your new -ish is usually irrelevant.”
That said, let’s talk wardrobe. The Material Girl had her couture costumes designed by Givenchy designer, Riccardo Tisci. The collaboration is not a first as Tisci and Givenchy also designed costumes for Madonna’s last tour three years ago. The 12-minute performance included three costume changes from a hand-embroidered gold cape to a black minidress with a hand-studded belt and finally into an embellished black coat.
The timing of such a tantalizing release is nothing short of pure perfection as Valentine’s Day looms right around the corner. What better gift could you grant your lover than a naughty eyeful of lacy garter belts and ruffled teddies? If you thought the delightfulangels dominating the sexy VS ad campaigns couldn’t possibly get any more seductive…you thought wrong.
Victoria’s Secret is world famous for its repertoire of stunningly gorgeous models with striking features and not-too-skinny bodies. Earlier this month (Jan. 24), select megastores and victoriassecret.com started selling the exquisite pieces from the designer line consisting solely of top of the line lingerie. The pieces proved to be more risqué, glamorous and desirable than anything the brand has ever produced before.
The collection features timeless and classic pieces such as charming baby doll camisoles, enchanting balconet push-up bras, and sparkling thongs with matching garter belts. The bras retail from $98 to $158; undies and garter belts are $38 to $68; baby dolls and teddies are $158 to $218.
Regarding the release of the brand’s new designer line, Victoria’s Secret has employed a somewhat unorthodox approach. Holding true to the famously allusive implication of the brand’s name, the new line remained a secret until the day the items hit the stores and became available for purchase online.
Looking back, the public was indeed granted a quick glimpse of the new line as it was featured in the highly acclaimed, fabulously whimsical Victoria’s Secret annual fashion show last November.
The President and Chief Marketing Officer of Victoria’s Secret, Ed Razek, told WWD, “We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria’s Secret from any other brand.” The new designer pieces are flying off the racks at an unbelievable speed. It comes as no surprise, as the collection is reasonably priced and rightfully stated on the website, “It’s lingerie only Victoria’s Secret could create.”
A word of advice for the ladies: jump on the website or hurry to the nearest Victoria’s Secret store for The Victoria’s Secret Designer Collection before the arrival of Valentine’s Day. If you’re not able to get your hands on the dainty unmentionables before then, don’t worry, the Summer Collection will be available late June. If you’re willing to wait…
This Sunday, Feb. 5, if you’re not tuned into Super Bowl XLVI, you represent roughly two-thirds of the U.S population and you probably live under a rock. Ok, that’s extreme but you get the idea.
As the New York Giants take on the New England Patriots in the football game of the year, lives will change, bragging rights will be claimed and one set of pre-made jerseys, newspapers, hats and other such paraphernalia bearing the name of the losers will be trashed.
JBCStyle is a fashion recruiting firm; however, we specialize in so much more than fashion. One of our fastest growing areas of expertise is the advertising and marketing segment brought to you by JBCconnect. That said, we can appreciate a good football game but we can also appreciate the commercials. Just as anticipated as the game itself, if not more, the commercials will most likely be the topic of water cooler conversations come Monday.
I consulted my colleagues and we rounded up a nice list of our favorite Super Bowl commercials from the previous years. In no particular order:
Last year, when the Greenbay Packers beat the Pittsburgh Steelers 31 – 25, Fox released these mind-blowing stats:
Super Bowl XLV averaged 111 million viewers making it the most-watched television program in U.S. history.
The prior year, Super Bowl XLIV brought in over 106.5 million viewers obliterating the 106 million viewers who tuned into the series finale of M*A*S*H. The show held the viewership record from 1983 to 2010!
The airing of Super Bowl XLV went down as FOX’s most-watched night of prime time. Ever.
Among adults 18-49, Super Bowl XLV made this Fox’s highest-rated night. Yea, ever.
It was also the most-watched night on any network in at least 20 years.
The numbers beg the question, what is it that draws millions of people to tune in to the Super Bowl? Is it the seemingly innate rivalry among the competing teams? Maybe it’s the love of the game? Of course, a die-hard fan must watch. Could it be the Super Bowl party that brings everyone together better than Christmas?
These are all good reasons but maybe it’s the highly anticipated commercials. This year, with some ads going for about $3.5 million a pop, a pop equaling 30 seconds, claiming a spot during the Super Bowl is an event all its own. And the commercials? Oh they better be above-above average and prepared for post-Super Bowl criticism. Lots of pressure for a mere 30 seconds. Most brands and ad agencies live and breath for Super Bowl. A hit or miss will go down in history and determine your Super Bowl advertising future. No pressure.
On that note, whether you will be watching the game or not, what’s your favorite Super Bowl commercial past?
Valentine’s Day is the holiday of love…and it can be celebrated in many romantic ways with that special someone. So naturally, you’ll want to look good for them. But you should also dress practically. We’ve scoured this season’s best dresses and categorized them just right for your February 14th activity.
1. Valentine Dinner Reservations
French Connection Sequin Dress – $466
If your plans are to check out the trendiest new restaurant or bar, this dress covers all of the bases: it’s stylish, fun, and sexy. Dress this number up with some sky high platforms or keep it low key with some ankle booties.
This Halston Heritage dress is a perfect fit if you have dinner reservations at a fancy spot, with a Valentine’s pre-set menu. You’ll look spot on! Pair this flirty pink petal dress with some strappy heels and an updo for a very lady like look.
2. A Sweetheart’s Stroll
BCBG Colorblock Halter Maxi Dress – $398
If your honey is the outdoor type, he may want to express that in his choice for your date. A long maxi dress can be a smart choice if it’s slightly chilly. You can wear this style with flats or more comfortable shoes as well, since it reaches the floor. The bright colorblocking keeps it from looking too casual, so you’ll still feel beautiful on your date night!
J.Crew Pleated Jardin Skirt in Heart Throb – $128
Let’s say your sweetheart has a bit of a hike or a picnic in the park in mind, but you still want to look flirty for him. This skirt from J.Crew is literally called the ‘Heart Throb’ skirt and is just that. It’s shape creates a feminine appeal and the pattern is just the thing for this holiday.
3. Romantic picnic on the Beach
Free People Spaghetti Strap Maxi Dress – $168
If you’re lucky enough to live near the coast or a beach of any sort, this might be an ideal destination for your Valentine’s night. The long length of this Free People maxi is just right for a breezy walk along the water. Wear this look like the model does, with combat boots…or just sandals you can slip off in the sand.
Velvet Jobeth Baby Jersey Dress – $140
If you’re planning a jaunt along the Santa Monica boardwalk and you’re the type to run down to the water, kick off your heels, and splash around a bit…then this one is for you! Velvet’s jersey henley dress has shape and color, but will be easy to move around in.
4. Dancing the Night Away
Parker Pleated Dress in Shell – $253
If you have one of those rare guys out there that actually love to dance with you, then you win! This pleated dress is just the right measure of shape, movement, color and sexiness. You’ll look gorgeous spinning around in it’s fabric and he’ll swoon when you do.
Free People Glam Life Dress – $168
If dancing for you means hitting up the hottest club or even heading to Vegas for the lover’s holiday, then you’re going to be smoking hot in Free People’s little red dress.
5. Candlelit Date at Home
Parker Wrap Dress – $242
Dinner at home, with no commotion, can be just the right mood for a lot of couples. If you’re an easy going gal, who wants to look subtly sexy…a blush colored wrap will do the trick. To ‘sex it up’ a bit…tousle your tresses, throw on some deep red lipstick and a fancy pair of high heels and you’re good to stay home!
Alice + Olivia Aerin Fitted Blouson Dress – $154
If staying home means something a little more sensual, you may want to wear something a little more seductive. Alice + Olivia made this burgundy teaser just for you. Although it’s jersey material says comfort to you, it says ‘booty hugging silhouette’ to him.
6. A Fancy Show for Two
Acne: Marnay washed maxi – $390
You love the ballet, the opera, any good excuse to get dressed up and watch a performance. Acne’s stunning georgette-maxi dress is sophisticated in the front and just revealing enough in the back.
Badgley Mischka Bow Front Lace Dress – $430
If your event is ultra fancy and you want to embody the Valentines Day charm, this Badgley Mischka is your answer. Beautiful antiqued rose lace and a peplum bodice are the definition of demure.
7. A Fun Show for Two
Joseph Van Colorblock Dress – $382
If you and your boo love to see movies or go to live shows, you may not want to dress up to the max. This colorblock, long sleeve dress from Joseph is on trend with it’s mod design, but you won’t feel out of place in the crowd.
Haute Hippie Studded Dress – $595
Valentine’s Day falls on the same day as your favorite band’s concert, so what? That means your guy gets extra points if he takes you to a nice dinner PLUS your show. Look sexy for dinner and rocker chic for the concert later. You could even get wild and try out some of this season’s cotton candy hair colors (get a good tutorial for temporary versions of this here).
8. A ‘Surprise’
Elizabeth and James Paloma paneled silk-georgette dress – $345
Has your babe been a bit vague about your plans for the 14th? If so, you’re not going to want to get stuck with a wardrobe faux-pas. If he won’t divulge any details, it could be anything from a couple’s aphrodisiac cooking class to a proposal. Look swanky and sophisticated in Elizabeth and James’ ode to art-deco number.
Nanette Lapore Have a Fling Dress – $244
If a proposal is potentially on the horizon, you can be sure there will be a picture or two taken. Just so you don’t forever look back and wish you hadn’t looked like a box of candy conversation hearts threw up all over you, stay classy in a deeper shade. Plum lace creates a sort of Victorian romantic feel in this delicate Nanette Lepore dress.
Mercedes-Benz Fashion Week (MBFW) is fast approaching and the luxury car company has named Naeem Khan this year’s “Mercedes-Benz Presents” designer.
Naeem Khan, known for designing luxurious gowns and separates, has a fan base that includes Beyoncé, Florence Welch, First Lady Michelle Obama, Lady Gaga and Lea Michelle. Khan’s creations are all embroidered by hand and cut to create a silhouette that can only be mastered by a designer who has been trained to drape and cut in the most innovative ways that exist.
Khan launched his collection, Naeem Khan, in 2003 and has grown from selling in Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue to selling in more than 100 specialty stores worldwide. In 2008, he was inducted as a member of the Council of Fashion Designers of America.
Naeem Khan states-
“As a lifetime Mercedes-Benz owner, the honor of being chosen as the ‘Mercedes-Benz Presents’ designer has a very special meaning to me. I am thrilled to receive this accolade from a brand that shares the same passion for innovative design and quality craftsmanship that I do.”
To kick off this season’s shows, Khan will make a special appearance at the Fashion’s Night In event on Feb. 9. As part of the program, Mercedes-Benz is featuring a display in the lobby of the Lincoln Center during fashion week showcasing pieces from the Naeem Khan collection alongside the 2012 ML63 AMG SUV. Khan’s runway show is scheduled for Tuesday, Feb. 14 at 2PM in the theatre.
Some looks from the Naeem Khan Spring 2012 Ready-to-Wear Collection:
Mercedes-Benz chooses a designer every Fashion Week in New York and Miami to collaborate on a project to compliment the brand’s automobiles of the season. The designer is chosen based on unique style, innovation and the quality of materials used in regards to their collections. The final criteria is the designer must have been successful over the past seven years in all three of the previously mentioned areas.
In the past, the prestigious title has been rewarded to Monique Lhuillier, Carolina Herrera, Hervé Léger by Max Azria, and Badgley Mischka to name a few. More recent designers rewarded include: Derek Lam-Spring 2012, LUXE by Lisa Vogel- Swim 2012, Hervé Léger by Max Azria-Fall 2011, and Carolina Herrera-Spring 2011.
J. Crew will open a new men’s shop next month named after and focused completely on the brands’ popular Ludlow suit. The shop, called The Ludlow Shop at 50 Hudson, will be located in TriBeCa and carry a full assortment of suits complimented by Thomas Mason shirts, a shoe collection and neckwear.
According to WWD, the shop will offer monogramming, courier delivery, and a tailor will be on hand to personally work with customers. With prices ranging from $400-$1,500, the Ludlow has been a successful item for J.Crew since it was introduced three years ago; the suit has proved itself worthy of its own space.
Ludlow Two-Button Suit Jacket with Center Vent in Irish Linen
The popular slim-cut Ludlow suit features half-canvas construction, pick stitching and Italian wool fabric crafted by Loro Piana. Also available in Italian chino, Irish linen and cotton, the Ludlow provides men with stylish suiting options that offer an almost bespoke experience in terms of fit.
Success has prompted J. Crew to develop two new suit models that may continue to expand the suiting collections offered at the new store.
The Ludlow Shop at 50 Hudson is scheduled to open Feb. 29.
Check out the new ad campaign featuring real men wearing the Ludlow suit.
Left to right: Michael Chernow, Restaurateur, The Meatball Shop, Kevin Sanders, UN Journalist/Activist and Mikey Detemple, Professional Surfer/Filmaker