As social media continues to saturate mankind’s existence, it’s only natural for fashion designers to follow suit. Fashion week is undergoing a revolutionary change as live-streaming and social media transforms the once private trade event for press and buyers into a global, easily accessible experience for the people who matter the most-the consumers.
Last September during London Fashion Week, Burberry debuted their “Tweetwalk” giving their followers a chance to see each look before it even hit the runway. Burberry also streamed the show live in HD via Burberry.com and Facebook. In addition, items from the show were available for purchase for one week after the show.
This year, we’ll see more designers jumping on the digital band wagon…or digital runway if you will.
Tommy Hilfiger, for example, is live-streaming both the men’s and women’s shows. The men’s Fall 2012 show, which takes place at 5:30PM today, will stage its own “Twitter Model Walk.” Also, in an effort to advertise a new shoe line, images will be released on Twitter as they hit the runway. Followers can hashtag #TommyRunwayShoes to enter a contest to win a free pair of shoes.
The Rebecca Minkoff show, scheduled for today at 3:00PM, will debut her collection on Twitter 30 minutes before the runway show. The designer is using Instagram and Twitter to to share images from backstage and the full show will be streaming live on YouTube.
Not to be digitally out-done, Diane von Furstenberg is teaming up with Viddy, an iPhone app that allows users to share videos with viewers all over the world. DVF’s not sharing photos, she’s sharing 15 to 30 second videos of the Fall 2012 looks. Top that! Oh, I’m sure someone will…
Here’s a wild thought: Keep in mind the Grammy’s, the Emmy’s, the MTV VMA’s and other awards shows. What drives viewership? It’s definitely not the boring “thank yous” and speeches; it’s the red carpet outfits, the stars and the performances. What does fashion week have that an awards show doesn’t? We’re thinking it’s only a matter of time before the next innovator taps into their star power and goes prime time.
It’s day two and New York Fashion Week continues. It was hard to limit our list to only three favorites but the spots go to:
Jason Wu- Yes, the Jason Wu for Target collection is in stores now and the commercial with the kitty is too cute; but his Fall 2012 RTW collection is here to remind us, the runway is where he shines. I could look at this collection over and over again. Not only for the intricate details; but for the cinematic feel of the show that began with giant Forbidden City doors opening into the runway. Inspired by Chinese military and history and a touch of Hollywood “Shanghai Express” charm, army green and red come together to stand guard for feminine skirts, belted waists, fur sleeves and collars and more fine details.
Doo.Ri- Influence stemmed from Butoh dance as cited in the shows notes. Known best for her impeccable draping skills, Doo-Ri Chung created a collection of form-fitting silhouettes that demonstrated soft movement. The whimsical feel of the show was grounded by the use of laser cutting and dark shades of eggplant and brown.
Billy Reid – This Louisiana-raised designer started out in the menswear and accessories categories. In 2008, Reid added a women’s wear collection to round out the Billy Reid label. The outerwear pieces for both men and women are what grabbed our attention. For the guys, a variety of fabrics, leathers and materials displayed Reid’s menswear capabilities. For the ladies, we noticed the same variety with a touch of cinch-worthy draping. Check it out below…
BCBGMAXAZRIA was one of the first shows to kick off New York Fashion Week at Lincoln Center. Models gracing the runway looked like Bauhaus paintings marching in a gallery…there was colorblocking galore and a bold, yet painterly feel to each of the pieces. I couldn’t help but compare the looks to something Margot Tenenbaum would have worn.
Gwyneth Paltrow as Margot Tenenbaum: The Royal Tenenbaums
As far as texture and style, BCBG mixed some masculine with some feminine form. We saw straight line dresses, trenches and jumpsuits paired with furs and leather. Hair was kept sleek and parted to the side.
One tweet during the show referenced a late 1970′s discount clothing commercial entitled The Other Korvettes; and I can’t say I disagree. The ebony and ivory with the melange of colors, ranging from highlighter yellow to royal blue to that tangerine we love so dearly, mixed with 70′s pant suit neutrals all proved a proper tribute to the seven elements of art.
Over the past few years, we have seen an increase in the need for freelancers. Freelancers are also known as temps or consultants and can be defined as someone who is working for one company or multiple companies at different times rather than being attached to one company permanently.
Companies hire freelancers to fill various needs. Sometimes they need to cover an employee who is sick or on maternity leave. They might also need the extra help during busy times like market, exploring a specific new line or style or are looking for a permanent employee but want to ensure that the candidate is the right fit by freelancing them first.
Sketches by Davitta Niakani
JBCStyle’s head of freelance, Nikki Belinkie, has compiled the top ten reasons why candidates should consider freelance positions:
Keep your skills ready and sharp for your next position or assignment. Freelancing is skills driven rather than title driven, so no matter what you are doing, you won’t forget those key skills if they are being used regularly.
Freelancing is an amazing networking opportunity. You will meet other freelancers and employees as well as hiring managers who might be good contacts for future opportunities.
If you aren’t working and you have nothing else to do…why not make a little money! It will force you to wake up and get out of your home.
It may lead to fulltime permanent work. Freelancing is sort of like a long interview, employers are able to try out candidates before hiring them. If you prove yourself and go above and beyond while freelancing, the company won’t want to see you go!
You can try out different positions. Maybe you have no idea what you want to do or your feelings toward a specific career path have changed, freelancing will allow you to try different positions with no long term expectations.
Try out work environments and companies before committing to them. You don’t always know the whole situation until you work somewhere, freelancing gives you the opportunity to try out various companies and see where you fit best.
It will help to improve your resume. Whether you are seeking a total career change or just don’t have much experience, freelancing will help your resume stand out. It really says a lot about a candidate if they are able to adapt to different work environments and positions.
Keep your references up to date. You will have a long list of references for future employers to contact and you can also use your recruiter as a reference to provide client feedback on your performance.
The pay. Hourly rates can be even higher than yearly salaries and if the company does not provide benefits there is much more room for negotiations. Also, you are compensated for your overtime.
It is fun! You won’t get bored trying new and different opportunities.
For more freelancing perks and information take a look at this article on Forbes.com.
As Mercedes-Benz Fashion Week kicks off in NYC, here at JBCStyle, we’ll be watching, tweeting, blogging and sharing all week. Our top picks of the day:
Libertine – Hand-beading, shiny blue discs, sheer fabrics, and heavy wovens shape into a well balanced runway show. Creative Director, Johnson Hartig, puts together a vintage-inspired collection not shy of embellishments.
Juan Carlos Obando – Black, white and pops of lime green, hot pink, tangerine and bright blue were shown in asymmetrical details and flowing silk fabrics. The tangerine number is an absolute favorite among the collection of gowns as Pantone named 17-1463 Tangerine Tango 2012 Color of the Year.
Costello Tagliapietra – Our favorite pieces of this collection were the jackets: far left, a tan jacket with an elaborate collar in contrasting color and far right, a hooded cape. The intricate draping, twisting and tucking of fabrics amounted to a collection that literally moves.
Some say it’s impossible to find your soulmate in a place like New York City – but they haven’t met Lori Zaslow, New York’s most devoted matchmaker.
NYC is cut-throat and so is Zaslow. She tells it like it is as she hits the sleepless streets of Manhattan, searching tirelessly for love for her clients.
Co-founder of the boutique matchmaking service Project Soulmate, this Manhattan cupid knows what it takes to find true love and keep it sizzling. Zaslow caters to upscale, educated singles who are serious about love utilizing a blind date technique that she believes is the first step to relationship success.
Before she discovered her passion for matchmaking, Zaslow spent twelve years as an executive recruiter for the fashion industry in New York City and Los Angeles with husband and business partner Bryan Zaslow, President and CEO of JBCStyle, JBCconnect, JBCPlatform and Janou Pakter LLC.
Recruiting specialty: Those hard to fill roles. ‘No’ is not a word in recruiting, it’s just an obstacle.
I became a recruiter because … When I was awarded the national contract to support the American Cancer Society I felt I needed to quit my job working as a lawyer in finance and focus on the business full time. To appease my wife – who just got back to NY with me from my last business endeavor in Charlotte, NC – I told her I would open a fashion recruiting agency. Lori was a fashion recruiter and I used to listen to her all the time and think to myself oh, this would be easy and perfect for me. Fast forward six years and here we are.
Favorite designer: Ralph Lauren – for his eye, for his mind and for his entrepreneurship.
Interview horror story: Oh my god. Where do I start? Is it the time we physically had to remove a woman from our office who I swore was possessed by the devil as her pupils turned red or was it the time a candidate with an Adam’s Apple and a beard who was clearly a man showed up in a dress and held himself out as a female candidate. How about when a candidate was drunk during their interview with our client?!
Best interview tip: “Don’t eat yellow snow.” Okay, fine, a real interview tip … in 2005 candidates could do little wrong, but today you are competing against thousands for the same limited roles. Every unemployed person is applying for the same job you are even though they are not qualified. This establishes obstacle #1 – dilution. It is critical to separate yourself from the crowd and from the very first impression through the last. You need to become memorable and relevant; there’s nowhere better to do that than on your interview. If you can go into your interview prepared to interview your interviewer – seeking their input and response on thought provoking and critical questions related to their current work environment, corporate culture and recent press – you will leave your interview engaged and leave the interviewer thinking of you and your questions versus questioning you.
Favorite accessory: A powerful watch
If I could be an animal I would be … A dolphin
Dream vacation: One year traveling the world
Sweet or salty: Salty
In my spare time I … Cannot get enough quality time with my children nor quality time with my running sneaks
Much to the delight of social media nerds all across the tri-state area, Social Media Week is landing in New York City on Monday, Feb. 13, for a full week of events, keynote speakers, networking, and just about everything else you could possibly dream of [tweeting about].
Having been established for just under three years, SMW is taking the globe by storm, annually operating in 21 cities with 60,000+ attendees. Adding in the 500,000+ people who check into the conference online and via mobile further demonstrates just how much of an impact the social media movement is making.
It’s easy to get involved; you can volunteer, become a sponsor, join the editorial team … or simply attend and soak up as much information as possible, like we plan on doing.
Recruiting specialty: Finding a diamond in the ruff
I became a recruiter because … Bryan picked me up in a Dunkin Donuts
Favorite designer: Anyone who makes clothing small enough to fit me
Celebrity crush: Matt Bomer (if you don’t know him, he’s the hottie on White Collar)
Favorite place in New York City: This is a tough one but I’d have to say The Great Lawn in Central Park during the summer. It’s beautiful and brings back the most amazing childhood memories of hanging out with my friends.
Interview horror story: Our office used to be the size of a cardboard box and we had this couch that looked like it had been taken off the street. I was sitting on it with a candidate and the office dog Pax, who at the time was a six year old in his prime, jumped up and started going at it with the pillow…
Best interview tip: DO YOUR RESEARCH!!! I’m so appalled by the amount of times a client tells me that the person they met wasn’t familiar with their company. Seriously??!!! If you can’t do a Google search, you don’t deserve to have a new job…